OverviewYork University Web and Digital Media Specialist Contract in Toronto, ON
Branch Toronto ON CA
Web and Digital Media Specialist
Word, PowerPoint, Excel, Access, among others, plus advanced e-mail and the internet skills especially for research, communications, information transmission…
With significant national and international competition in the business school market and sophistication of marketing in higher education, the Schulich School of Business goals, brand and reputation objectives are to continue to build brand awareness and enhance the Schools image and profile regionally, nationally and internationally as a leader among the top business schools worldwide.
Reporting to the Director, Marketing and Communications, the Web and Digital Media Specialist plays a central role in contributing to the development and implementation, maintenance and enhancements of the Schulich School of Business marketing communications, promotions and digital advertising plans.
Central to this role is design, development, content development, maintenance (including integrating and troubleshooting) of the websites (incorporating updated communications and marketing strategies); production work involving design and production of all electronic media items such as e-brochures, banners, and call backs, signage, posters, invitations and other materials as required; video production (organizing/scheduling video shoots, filming, editing and downloading the videos to the websites and various social media platforms, e.g. Face Book, Instagram, Snapchat, You Tube, LinkedIn, Tumbler, Yammer, Twitter, Blogs, among others); photography at School events and for marketing materials, including student, alumni, faculty and/or staff highlights.
The position supports the Schools marketing objective by monitoring the communications and advertising on Facebook, Instagram, LinkedIn and Twitter, including ongoing lead generation campaigns for most of the Schools programs and events.
The position involves liaising with the various departments of the School, such as Student Services, Development and Alumni Relations, Faculty and Research, the Career Development Centre and student clubs, and understanding the various priorities and dealing diplomatically with various personalities and agendas.
Recent University degree in either Communications, Marketing, Journalism or English, with an emphasis on written communications and/or social media.
Two years directly related work experience in marketing communications, both developing and coordinating collateral for visual representation and e-information purposes, in a large organization; practical experience with web site and social media platforms navigation and development, content management, graphic/visual design, corporate audio/video production, marketing and/or communications, social media and online advertising and analytics, plus dealing courteously and effectively with the public within a service oriented environment.
Demonstrated advanced writing skills with commensurate proof-reading and editing skills, with ability to write to diverse audiences.
Advanced skills in web design and technology including knowledge of Content Management System Software, WordPress, major web programming languages e.g. HTML 5.0 to produce standards compliant web pages, graphics, email promotions and events, social media content and other media files.
Advanced skills in desktop design software including Adobe Creative Suite 6/Creative Cloud 6, (e.g. lnDesign, Premiere, DreamWeaver, Photoshop, Illustrator; social media platform communications tools, Word Press 4.4, among others, to produce digital materials.
Advanced skills in audio and video editing software, e.g. Adobe Premiere to produce video pages, email campaigns, social media content and other media files.
Proven skills with all social media platforms, Conversocial social media scheduling, hashtag mining, listening, discussion forums, wikis, blogs and Search Engine Optimization to enhance and promote website pages, campaigns, social media content and other media files, including any digital media.
Proven skills in the use of photographic equipment; digital photography, audio and video, and scanning of photographic images, and importing those files into digital artwork to produce print materials, website pages, email blasts, social media content and other media files;Advanced skills scheduling and organizing digital content on Brightsign Author technology of multimedia display.
Advanced knowledge using social media insight tools to export key performance metrics for success reports.
Advanced knowledge building campaigns and managing paid digital campaigns on Facebook, LinkedIn and Instagram platforms in their business manager dashboards.
Advanced skills in the MS-Office Suite of applications including: Word, PowerPoint, Excel, Access, among others, plus advanced e-mail and the internet skills especially for research, communications, information transmission and presentations to internal clients and external partners.
Online data entry skills to maintain databases of faculty profiles and mailing lists of prospective professional/continuing education clients, and alumni.
Excellent organizational and project management skills including the ability to work independently, meet deadlines, co-ordinate a number of projects simultaneously in response to changing or conflicting priorities.
Attending accurately to details and working effectively under pressure of high volume under competing time demands because of multiple, overlapping projects.
Working effectively in a team environment while also being highly self-directed.
Exercising high levels of tact and diplomacy required, as well as the ability to deal courteously and effectively with clients and colleagues to obtain information and provide communications services.
Demonstrated excellent attendance and punctuality required.
Additional Notes :
This position requires the candidate to produce verification of degree(s), credential(s), or equivalencies from accredited institutions and/or their international equivalents at the time of interview.
Employment Type: Freelance
Location: Toronto, ON, CA
Posted on: 2018-04-04