OverviewWorldgroup Careers Multicultural Strategist, McCann Canada (Toronto) Full Time in Toronto, ON
Branch Toronto ON CA
Multicultural Strategist, McCann Canada (Toronto)
IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital…
McCann Canada is an integrated marketing communications agency with offices in Vancouver, Calgary, Toronto and Montreal. The agency has been continuously ranked among the top in Canada since 1915. A part of the McCann Worldgroup network, the agency creates meaningful roles for brands in people’s lives and improves the performance and influence of their clients. mccann.ca .
As a Multicultural Strategist you will be expected to provide strategic leadership with key leading multicultural clients. The planner is responsible for generating actionable insights and forward thinking points of view on multicultural consumer behavior that lead to breakthrough effective creative work and innovative solutions to client marketing challenges.
Major Tasks/Key Responsibilities:
Lead and develop brand and communications strategy on key clients
Partner with creative teams to develop strong ideas that can work across disciplines and channels Recommend, manage and interpret consumer research
Facilitate brainstorming and work sessions
Partner with experience design team to bring ideas to life
Partner with analytics team to ensure proper measurement is in place for program effectiveness
We are looking for someone with 5+ years experience as a strategist, preferably with at least 2 of those as a strategic planner in an agency:
Sound understanding and appreciation for the multicultural communities in Canada
Ability to speak/ read Mandarin an asset
Thorough knowledge of multicultural events nationally
Expertise in Chinese consumer behavior and buying habits an asset
The ability to think profoundly strategically and then articulate it with brilliant simplicity
Experience using industry research tools & resources
Excellent written and verbal communication skills
Commercially minded, believes in the power of brands
Loves new approaches and thinking on marketing
If you are a qualified, passionate Multicultural Strategist, we would love to hear from you. McCann Canada offers amazing opportunities, great compensation packages with excellent benefits and employee perks program. We truly appreciate everyone’s interest but only those selected for an interview will be contacted. We offer a competitive compensation package with enviable benefits and an extensive employee perks program.
Accommodation is available for applicants with disabilities. Should you be contacted by McCann Canada, please advise if you require accommodation.
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).
Employment Type: Full Time
Location: Toronto, ON, CA
Posted on: 2017-01-23