OverviewUniversity of British Columbia Marketing and Communications Coordinator Full Time in Vancouver, BC
University of British Columbia
Branch Vancouver BC CA
Marketing and Communications Coordinator
Expected to develop editorial policies and maintain CTLT editorial standards. Develops and implements editorial policies, and is responsible for maintaining…
The Marketing and Communications Coordinator is responsible for managing the centralized publishing strategy for the Centre for Teaching, Learning and Technology (CTLT) that involves developing and maintaining an editorial calendar to manage content published in CTLT newsletters, CTLT websites, CTLT social media and on external channels. Manages website content for CTLT and related sites. Writes and edits written content for media releases, e-mail announcements, promotional materials, and UBC communications channels. Supervises writing assignments, as necessary for coordinating the publication of the CTLT e-newsletter and CTLT feature stories. Expected to develop editorial policies and maintain CTLT editorial standards. Substantial personal initiative is expected.
The Marketing and Communications Coordinator reports to the Senior Manager, Planning and Operations. Works collaboratively with the CTLT Marketing and Brand Coordinator, the CTLT Events Manager, and CTLT stakeholders. May supervise student workers.
-Develops and coordinates the publication of CTLT e-newsletter and the feature slider stories that appear on the CTLT website and other CTLT-administered websites; This includes: developing an editorial calendar to manage content; soliciting input from Faculty, staff, students and members of the larger academic community; writing and editing stories; overseeing the publication and distribution of articles.
-Communicates information about CTLT’s services, projects and partnerships, through written stories, profiles, blogs, video scripts, announcements, media releases, promotional copy and tweets
-Ensures that written content on CTLT website and affiliated CTLT sites is of a high professional standard and adheres to UBC editorial guidelines
-Develops and coordinates, in collaboration with the CTLT Events Manager, the editorial calendar for social media initiatives including blogs, Facebook, Twitter, and other channels. Trains contributors and coordinates scheduling.
-Initiates and coordinates outreach that serves to communicate the successes of CTLT. This includes developing processes to insure CTLT stories are gathered from each area in the unit, and that the reporting of these stories is included in the editorial planning process.
-Develops and implements editorial policies, and is responsible for maintaining CTLT’s editorial style guide. Edits and proofs materials during all project phases. Ensures a consistent brand presence is maintained across all projects. Ensures the completeness, accuracy and consistency of messaging and content to high professional standards
-Analyses and reports on subscriber and reader information for CTLT e-newsletter and feature slider stories.
-Develops and maintains an ongoing record of external stories and published pieces related to CTLT projects
-Manages outreach activities to promote CTLT services. This includes coordinating presentations at UBC events.
-Develops and implements communications plans as required.
Reports directly to the Senior Manager, Planning and Operations.
May supervise students.
Consequence of Error/Judgement
Judgment and tact is required when communicating with others outside of CTLT, as well as when coordinating projects within the department. All communication outside of CTLT is representative of the department, and should be conducted in a professional and formal manner. Inappropriate judgment could potentially damage the reputation of CTLT, and could possibly have a negative impact on future partnerships.
Undergraduate degree in a relevant discipline. University degree in communications, journalism, marketing or web publishing preferred. Minimum of four years experience or the equivalent combination of education and experience. Strong writing, editing and proofreading skills required, specifically: the ability to adapt writing styles for various purposes, different media requirements and different audiences. Demonstrated experience in developing, implementing and evaluating communications plans. Experience in project management, specifically in developing and coordinating print and web-based projects. Experience in online publication an asset. Knowledge of graphic and web design principles an asset. -Ability to communicate effectively verbally and in writing
-Ability to prioritize and work effectively under pressure to meet deadlines
-Ability to work in a complex and demanding environment with a high level of attention to detail
-Ability to exercise tact and discretion
-Ability to work effectively with minimal supervision
-Ability to work effectively independently or in a team environment
-Ability to deal with a diversity of people in a calm, courteous and effective manner
-Ability to synthesize concepts and ideas into clear, concise and compelling written documents
-Professional-level experience with Microsoft Office Suite
-Experience with Industry Mailout, Mail Chimp or Constant Contact an asset
-Experience with Adobe Creative Suite an asset
-Experience using web content management systems, such as WordPress, an asset
UBC hires on the basis of merit and is strongly committed to equity and diversity within its community. We especially welcome applications from visible minority group members, women, Aboriginal persons, persons with disabilities, persons of minority sexual orientations and gender identities, and others with the skills and knowledge to productively engage with diverse communities. All qualified candidates are encouraged to apply; however Canadians and permanent residents will be given priority.
Employment Type: Full Time
Location: Vancouver, BC, CA
Posted on: 2015-08-18