Overview

The YMCA of Greater Toronto Communication Specialist (Public Relations and Social Media) Full Time in Yonge, ON

The YMCA of Greater Toronto

Branch Yonge ON CA

Position:
Communication Specialist (Public Relations and Social Media)
Location:
Yonge, ON

University degree in communications, public relations, journalism or a related field. Proactively manages external and internal editorial and events calendars,…

Responsibilities

  • Cultivates and maintains relationships with key media contacts both main and social to raise the profile of and enhance the reputation of the Association
  • Conducts media monitoring activities and analysis; works with media monitoring service providers to fine tune media tracking; maintains database of media and stakeholder contacts
  • Writes and edits clear and compelling key messages, pitch letters, press releases, fact sheets, backgrounders, biographies, speaking notes, social media content, and potential bylined / advertorial articles; contributes stories to the YMCA Blog ; prepares and posts to official social media networks
  • Supports staff across Association involved in content development, in particular Social Media Specialists, to cultivate relationships with online members
  • Helps coordinate internal integration including online activities, conversation calendars and sharing of member service updates
  • Monitors and updates YMCA GTA social media channels and ensures best practice standards are maintained (Twitter, Facebook, Instagram, LinkedIn, YouTube)
  • Identifies impact stories, interviews key stakeholders, and develops credible story angles to proactively pitch print, broadcast and online media
  • Responds to requests from media and schedules interviews with appropriate internal thought leaders; helps prepare internal thought leaders for interviews through the creation of key messages, as well as media and Crisis Communications training; maintains internal spokespeople database
  • Identifies media trends, news cycles and “spin” opportunities, including opportunities to NewsJack, for review with Manager
  • Proactively manages external and internal editorial and events calendars, ensures quality and identifies public relations opportunities
  • Supports Manager in the implementation of strategic public relations and social media campaigns
  • Provides leadership and coaching to interns and volunteers, ensuring effective practices and quality in performance of objectives and shared goals within Communications team
  • Demonstrates appropriate behaviours in line with our Mission, Vision and Values as reflected in our YMCA competencies; takes a member-focused approach to increase their understanding of programs offered across the Association. Represents the YMCA and the Association in a professional manner
  • Understands the importance of the volunteer staff partnership and integrates the value of philanthropy and volunteerism in dealings with members, volunteers, donors and staff
  • Other duties as assigned

Qualifications

  • University degree in communications, public relations, journalism or a related field
  • Minimum two years of experience in a public relations communications role
  • Experience in understanding organizational strategies with the ability to implement supporting plans
  • An understanding of the how both public and media relations integrate within larger marketing campaigns
  • Strong understanding of local, regional and national print, radio, television and internet media with the demonstrated ability to pitch opportunities to media contacts
  • Knowledge and understanding of diverse media and community groups, including ethnic / multicultural, youth, business, as well as health and fitness
  • Demonstrated ability to write and edit compelling, clear, and concise content
  • Solid planning, analytical, and organizational skills with ability to manage demanding schedules and meet tight deadlines; demonstrated strong detail orientation
  • Well-developed interpersonal and relationship building skills; ability to easily establish rapport and excellent communication with members, volunteers, donors and staff
  • Excellent written and verbal communication skills
  • Commitment to working in a socially inclusive environment responding with sensitivity and personal awareness to the diverse needs of members including visible and non-visible dimensions of diversity
  • The position requires the following Association Competencies: advanced competence in: Effective Interpersonal Communications; Relationship Building and Partnering; Being Results Focused; fundamental competence in: Teamwork and Collaboration; Ethics and Self-Management; Being Member Focused; Valuing Diversity and Social Inclusion.
  • Self-confident and comfort in working with stakeholders at all levels; works well independently and in team environment; demonstrated ability to take initiative
  • Previous experience in media buying / sales

or proceed with Standard Application Form.

Employment Type: Full Time
Location: Toronto, ON, CA
Posted on: 2016-11-01
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