The Fairmont Jasper Park Lodge Director, Sales & Marketing Full Time in Jasper, AB

The Fairmont Jasper Park Lodge

Branch Jasper AB CA

Director, Sales & Marketing
Jasper, AB

The hotel operation encompasses the operation of rooms, incredible signature cabins, 9 food & beverage outlets, golf course, riding stables, and recreation…

Primary Location


Canada-Jasper-The Fairmont Jasper Park Lodge

Employee Status



Director, Sales and Marketing

At Fairmont Hotels & Resorts, our Sales & Marketing professionals are ambassadors of the engaging service and authentically local experiences we offer in places of unrivalled presence. As Director, Sales & Marketing, your leadership and vision will foster an engaged team in support of maximized market share, operating results and guest satisfaction.

Hotel Overview:
Our guests will leave Fairmont Jasper Park Lodge with lasting memories of an incredible mountain adventure. Fairmont Jasper Park Lodge is a 451-room world class resort. The hotel operation encompasses the operation of rooms, incredible signature cabins, 9 food & beverage outlets, golf course, riding stables, and recreation facilities including boating, cycling, tennis, skating, skiing, etc. The Lodge is recognized as one of Canada’s premier resorts and has been distinguished by receiving awards such as the #1 Golf Resort in Canada by Score magazine and Meeting & Incentive Pinnacle award to name but a few. FJPL is located in the heart of Jasper National Park.

Summary of Responsibilities:
Reporting to the General Manager, responsibilities and essential job functions include but are not limited to the following:

Reports directly to the General Manager and


with the Regional Director, Sales & Marketing

Directing all Sales and Marketing initiatives for the hotel, ensuring that the strategic planning process is integrated into the day to day operations of the department

Participating as an active member of the Hotel Executive Committee and the Regional Sales Team

Directing the activities of outside agencies and internal staff on local and in‑house advertising campaigns.

Supervising the production and distribution of literature, collateral materials, room displays, audio visual aids

Preparing and administering the hotel’s marketing plan and budget to achieve total hotel revenue goal

Overseeing the hotel’s Revenue Management operations, decisions and strategies

Leading a motivated, competent staff consistent with hotel, regional and corporate needs through implementation of approved Human Resources and Sales Programs

Allocating quotas and objectives and evaluates results through proactive performance management

Providing on‑going sales direction to direct reports by conducting and implementing a coaching call program and provides guidance and direction on the development of segment action plans

Oversee Edmonton Regional Sales Office

Ensuring the integrity of the key account/key prospect data base and monitors staff input for accuracy, thoroughness and coverage of the local area

Preparing weekly, monthly and quarterly annual reports, budgets, marketing plan, strategy plans as required

Co‑ordinating and conducting periodic pricing reviews

Maintain key partnerships and key account relationships

Taking an active role in regional tourism organizations and DMO’s

Ensuring effective Revenue Management with a mandate toward the optimization of revenue and occupancy and negotiates rates accordingly

Working closely with the Public Relations and Programming managers to ensure maximum results from combined sales and public relations activities

Ensuring a clean and safe working environment with active participation in Health & Safety

Oversee Conference Service and Catering

Schedule effective business trips and appointments within assigned markets

Participate in sites, FAMs and industry trade shows

Previous experience as a Director of Sales & Marketing required

Resort Experience an asset

Minimum of five years hotel sales management experience required.

Bachelors Degree and/or Hotel Management Degree preferred.

Previous experience working with a luxury brand is a strong asset

Must be results oriented with ability to be very flexible.

Excellent understanding of all market segments to include Leisure and Business Transient, group and tour.

Excellent communications skills- interpersonal, written and public/media relations

Computer literacy (Opera, Word, Excel, PowerPoint).

Ability to understand and interpret financial data.

Positive attitude and supportive, team based approach towards the attainment of the hotel’s goals.

Ability to travel and work flexible hours and days.

An established involvement with and leadership of revenue management theory and practice required.

A proven record of leadership and team development necessary

Excellent communication skills, both written and verbal required

Strong interpersonal and problem solving abilities

Highly responsible & reliable

Ability to focus attention on guest needs, remaining calm and courteous at all times

Visa Requirements:
Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Whether you’re launching your career or seeking meaningful employment, we invite you to visit


to learn more about Fairmont Hotels & Resorts—and the extraordinary opportunities that exist!


At Fairmont Hotels & Resorts we offer our guests the finest hospitality experience in each of our destinations. And we know that, to offer our guests the best, we first need to offer our employees the best. That’s why you’ll find exceptional work opportunities—throughout North America and the Caribbean, Europe and Africa, the Middle East and Asia Pacific—as well as industry-leading training, career development, recognition and rewards. Fairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London’s The Savoy, New York’s The Plaza, and Shanghai’s Fairmont Peace Hotel. Our teams are guided by values of Respect, Integrity, Teamwork, Accountability and Excellence; we employ the highest ethical and quality standards, treating all colleagues with fairness and dignity. A community and environmental leader, Fairmont is also regarded for its responsible tourism practices and award-winning Green Partnership program. An exciting future awaits!

Job Level


Senior Leadership / Executive






Day Job



Yes, 10 % of the Time

Closing Date


24.May.2016, 12:59:00 AM

Job Number:

or proceed with Standard Application Form.

Employment Type: Full Time
Location: Jasper, AB, CA
Posted on: 2016-05-19
Posted by: