OverviewTech 4 Kids Inc. Assistant Brand Manager Full Time in Mississauga, ON
Tech 4 Kids Inc.
Branch Mississauga ON CA
Assistant Brand Manager
Traditional TV, Direct Response TV, Web Advertising, PR, App Advertising, Seeding, Grass Root, Social Media, and others…)….
The Assistant Brand Manager will be a highly motivated individual with a passion for learning and expanding their capabilities. This individual will be able to manage multiple priorities within tight deadlines while demonstrating exceptional organizational skills. The Assistant Brand Manager will be expected to assist with the effective and efficient planning, and execution, of a large number of Brand and Marketing initiatives in a timely manner.
Responsibilities to include:
Assist Brand Manager in creation of Product Creative Briefs to ensure consistency in direction of product development
Input relevant financial and product development data into our databases to track progress and project spend
Assist Brand Manager in product detail document review process for Licensor submissions
Assist in strategic marketing plans, product launch strategies
Support information flow to sales and financial group – marketing forecasts & marketing budgets
Track category trends and retail environments
Work closely with our Hong Kong office (Product Development Engineers) in giving direction on development of brands.
Assist in reviewing inventor opportunities for new product line consideration
Help to deliver the monthly marketing update to the company
Manage end-consumer research/ focus groups or market tests
Manage the flow of samples required to trade-shows, TV commercial shoots and PR activities
Trade-show Preparation and Planning: Work with the entire Marketing Team and Hong Kong design team to plan for trade-shows.
Secure merchandising teams, and coordinate all in-store Merchandising initiatives
Assist with updating company/brand websites
Assist in development of in-store, online, TV, print marketing and advertising materials and campaigns.
Proactively collaborate to plan, develop, execute, and monitor media plans (including):
help to plan, develop, and execute media campaigns by brand, and then monitor budget to ensure accuracy using various media/methodology: (i.e.: Traditional TV, Direct Response TV, Web Advertising, PR, App Advertising, Seeding, Grass Root, Social Media, and others…)
Website / Catalog Maintenance: Collaborate with the Marketing team, assist in timely website updates (i.e.: product and brand additions/deletions ‘customer care and FAQs section, etc.’)
Provide new information for quarterly planning meetings; assist and support the direction, production, and maintenance of all product and brand catalogs
Market research: contribute and support product research and creative strategy, new product development positioning; identifying features and benefits and packaging; product naming and branding; competitor analysis, end-consumer research, retailer study; involved in strategic marketing promotions; and, trade event design, planning, coordination, and management.
PR / Marketing: Work with Brand Manager and research media / magazines / and all other industry related publications and keep on top of all relevant toy tests for new Product Development; submit samples for different toy testing (reviews / certification / vendor requirements / and Industry Awards); assist in the planning and execution of Retail specific events and grassroots promotions; interface closely with Advertising partners with direction from Brand Manager and Director of Marketing.
Any other requests as directed by management.
Create and update company brand presentations and image bank as well as manage the distribution to key customers.
Development of presentation materials for use by the sales team in making presentations to trade.
Assist customer service team in handling customer feedback/concerns during busy season.
Shipment of company samples and materials to key customers and decision makers.
Employment Type: Full Time
Location: Mississauga, ON, CA
Posted on: 2015-05-24