Talentnet Campaign Execution Analyst Contract in Toronto, ON


Branch Toronto ON CA

Campaign Execution Analyst
Toronto, ON

College or University degree required- At least 1 year experience in Campaign Execution or related field- 1-2 years’ experience using SQL database- 1+ years’…

Position Purpose

Responsible for providing advice and support to all Canadian Banking business units in their quest to become more customer centric through leveraging common CRM expertise, knowledge, processes, information, and technology; including channel, network and client optimization. Through the execution of CB strategies and tactics, this team supports revenue generation and supports operational effectiveness through client treatment and direct marketing activities and supports good client experience through alignment of clients to the appropriate sales and service network areas. Project scope includes 1-2 marketing projects per month of low size and complexity.

Key Accountabilities -

Responsible for the timely execution of CB upsell, cross-sell and new client acquisition Direct Marketing tactics using a combination of proactive outbound (e.g., direct mail, e-mail, telemarketing) and inbound (e.g., opportunities) marketing channels.- Supports the alignment and evolution of Branch Investing and Banking Services, Home Equity Financing, Cards and Payment Solutions, Insurance,Business Financial Services and Wealth Management onto one integrated marketing operations management paradigm – shared documents, processes, etc.- Supports all CIM platform integration and transformational initiatives.- Follows all Data Stewardship and Governance policies and processes that align to and support Canadian Banking business strategies and priorities.- Identifies and implements new methods or processes to shorten the Marketing cycle or to reduce costs

Knowledge and Experience -
College or University degree required- At least 1 year experience in Campaign Execution or related field- 1-2 years’ experience using SQL database- 1+ years’ experience using SAS for single application- Experience in the financial services industry, including understanding of database marketing – would be an asset- Experience in telecommunications industry – would be an asset

Skills and Competencies -
Basic knowledge and proficiency with SQL (i.e., can build and test basic queries)- Ability to manage moderately large databases and datasets- Proficient knowledge of Base SAS, preferably on PC- Proficient knowledge and usage of macros- Proficient knowledge of various decisioning environments and technology solutions- Proficient knowledge of Unica Affinium Campaign, Unix etc.- Good communication skills

Attributes -
Ability to produce work with negligible errors- Good analytical strategic mindset- Good project management and implementation skills – time management- Leadership by example in teamwork, cross-unit co-operation and information sharing- Basic negotiation skills- Follows Quality Control standards- Possesses a sense of urgency for time sensitive materials

Job Type: Contract

Job Location:

  • Toronto, ON

or proceed with Standard Application Form.

Employment Type: Freelance
Location: Toronto, ON, CA
Posted on: 2016-07-09
Posted by: