Shaw Communications Director, Brand Marketing Temporary in Toronto, ON

Overview

Shaw Communications

Branch Toronto ON CA

Position:
Director, Brand Marketing
Location:
Toronto, ON

Develop and implement relevant and meaningful campaigns using internal resource teams and creative agency that will motivate behavior and drive audiences across…

The Director Brand Strategy is accountable for delivering business growth for a portfolio of Specialty Channels, both short-term (achieving audience targets) and long-term (building equity in the network brands), as well as managing and developing a brand marketing team. We currently have an opening for a creative candidate with experience in a supervisory marketing or advertising to join Shaw Media on a contract basis to cover a maternity leave.

The successful candidate will:
1. Create and oversee the marketing strategies for a portfolio of specialty brands that to drive viewership and brand affinity
2. Develop and implement relevant and meaningful campaigns using internal resource teams and creative agency that will motivate behavior and drive audiences across our band platforms
3. Oversee the prioritization and promotion of key channel initiatives to meet established KPI’s and audience targets
4. Own and leverage viewer data, competitive dynamics to create insights that inform decisions making and brand strategies across platforms
5. Be seen as a leader and a key business stakeholder for channel business

Key Responsibilities: •
Direct internal media planning/buying team, working closely with the Director, Media Strategy, to ensure strategic use of media budget and on-air inventory. •
Provide strong leadership, training and coaching to the brand management team •
Work collaboratively with Content, Digital, Original Programming, Sales and Research departments to ensure alignment of objectives, coordination of efforts, consistent messaging and profitable network growth. •
Establish and maintain partnerships with key external network partners •
Manage on-air inventory to ensure a superior viewing experience and optimal opportunities for cross-promotion of key priorities •
Evaluate and oversee management of all brand sponsorships to ensure achievement of KPI’s

Qualifications: •
Degree in Marketing, Communications, Public Relations, Broadcasting, Business an asset •
Minimum capacity, preferably with a media centric organization •
Extensive experience leading brand strategy, advertising planning, creative development and media management •
Strong creative skills (based on experience and strong creative intuition) with a proven ability to recognize and help develop effective creative •
Experience leading and developing teams •
Savvy in the areas of TV entertainment, social media and digital/emerging platforms •
Superior, results-oriented leadership, management and interpersonal skills •
Ability to build productive and collaborative relationships •
Able to follow, adapt and react to a fast-paced, ever-changing broadcast environment and to multi task •
Self-starter with a strong entrepreneurial spirit; able to identify and act-upon new opportunities •
Clear understanding of the broadcasting environment and processes •
Analytical skills (ability to understand and interpret consumer/audience research and data)

Other Attributes: •
Charismatic: strong presence and credibility •
Big picture view (understands and is able to inform business goals and strategy) •
Dynamic and able to keep up with fast pace, not aggressive •
Demonstrates initiative and is results oriented •
Loves TV and is generally media savvy

If you value a workplace that promotes accountability, exemplifies loyalty, never compromises integrity and has a strong social conscience then start your career with us by applying now.

We thank all interested applicants; however, only qualified candidates will be contacted. This position requires the successful completion of a criminal and credit background check.

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