Nestle Purina PetCare Can Communications Coordinator– Purina PawsWay (12 month contract) Full Time in Toronto, ON

Nestle Purina PetCare Can

Branch Toronto ON CA

Communications Coordinator– Purina PawsWay (12 month contract)
Toronto, ON

Events and Education Manager. Work with Events Coordinator to develop and coordinate media outreach for programs and special events….

Communications Coordinator (12-month contract)

Nestlé Purina PetCare Canada



PawsWay Centre, Harbourfront

Events and Education Manager

About Nestlé Purina PetCare Canada

We are a leader in the pet care industry, whose vision is to be the world’s most trusted Company in

Enriching the Lives of Pets and the People Who Love Them

. We are high performers who thrive among the best and offer a dynamic and collaborative work environment where you can contribute to challenging, satisfying and meaningful work. We are committed to building a team that is committed to pets and their owners.

Your Pet, Our Passion


Position Summary

This position provides assistance on marketing, promotions, communication and media outreach for Purina PawsWay.

Major Responsibilities

Digital and Social Media

In conjunction with Purina corporate digital and social media team, provide support of PawsWay digital programs.

Act as a frontline ambassador for PawsWay, interacting with target audiences, consumers and fans in real time on a range of web platforms (Facebook, Twitter, Instagram).

Develop and maintain content on PawsWay.ca

Work with agency partners for website updates, email CRM and paid social media strategies

Develop content for monthly e-newsletter sent to subscriber list

Work collaboratively with Purina head office stakeholders especially the Digital Strategy team on strategy and posting of content

Responsible for working with the Legal department to develop rules and regulations for online contests and activities

Ensure PawsWay abides by Purina Social Media Guidelines and best practices

Works with Events Coordinator to identify and engage social media influencers

Develop monthly reports using digital measurement tools (Sysomos, Sprinklr, Google Analytics) to provide insights and recommendations for improvement

Create regular internal reporting against agreed KPI’s (Quarterly)

Expand promotion of PawsWay through community outreach programs with post analyses and recommendation for improvement

Provides on-going analysis on the effectiveness of the outreach programs and make recommendations in a timely manner

Content Creation

Develops internal and external communication for PawsWay

Write content for posters, brochures, press releases and other promotional pieces to support events and programming

Create and design promotional material as required (posters, signage, advertisements, online assets)

Develop monthly content calendars and provide creative content for social media platforms

Work with Events Coordinator to develop and coordinate media outreach for programs and special events

Supports optimization of PawsWay exhibits including content screens by providing and updating creative content as required

Develop creative activities and materials for children’s programs, camps and other initiatives as determined through annual planning

Develop and execute activities that help support the creative element of PawsWay’s programming including photography and videos

Supports weekend program themes with development of décor and creative materials

PawsWay Daily Operations

Assist with the daily operations of the centre as required:
Act as Manager on Duty and / or Staff Supervisor as required

Ensure visitor safety and security by administering PawsWay visitor policy and handling any guest concerns

Supervise and resolve pet/guest interaction, enforcing code of conduct

Assisting in the PawShop, programming and special events as required


Completion of a University Degree or College diploma in a communications related discipline

2 years of experience managing social media platforms or communities for brands

2 years of business-related experience is an asset to this position, with good project management skills

Experience with Photoshop

, InDesign, Illustrator, Adobe, HTML and CSS, at an intermediate level

Familiar with social media platforms and media monitoring tools: i.e. Sysomos, Sprinklr, Google Analytics

Experience with website content management system (i.e. WordPress) is an asset

Good written and oral communication skills

Excellent organizational and interpersonal skills

Detail oriented and ability to handle multiple projects/priorities

Experience with photography and video production an asset

Dog and cat knowledge would be beneficial

Nestlé Purina PetCare is an equal opportunity employer committed to diversity and inclusion. If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Purina will work with you in an effort to ensure that you are able to fully participate in the process.

For further insight on our culture, values and principles, please visit



Primary Location








Nestle Purina PetCare Can




Job Posting


Oct 31, 2016, 11:27:45 AM

or proceed with Standard Application Form.

Employment Type: Full Time
Location: Toronto, ON, CA
Posted on: 2016-11-01
Posted by: