Mount Royal University Content Marketing Specialist Full Time in Calgary, AB

Mount Royal University

Branch Calgary AB CA

Content Marketing Specialist
Calgary, AB

Execute content strategy with Digital Marketing and Media & Communications Specialists. The Content Marketing Specialist reports to the Marketing &…

The Content Marketing Specialist reports to the Marketing & Communications Strategist within the Faculty of Continuing Education and Extension. This role provides leadership of all social and PPC online marketing activities.


  • Build and manage a rich content/editorial calendar
  • Plan and implement content plan with major themes that align to Faculty Objectives
  • Liaise with our faculty program teams to align sub themes within the content plan
  • Execute content strategy with Digital Marketing and Media & Communications Specialists
  • Execute digital marketing plans to fulfill specific business needs
  • Plan, implement and direct the integration of natural/organic search
  • Liaise with Google Adwords account manager
  • Gain high quality score and optimize PPC Campaigns
  • Maximize ROI on paid marketing efforts
  • Develop monthly communications plan through various social platforms with Marketing & Communications Strategist and Media & Communications Specialist
  • Create social plan, execute posting and reporting
  • Measure monthly engagement and advertising budget
  • Liaise with Social media advertising account managers
  • Research and curate external related content for targeted channels
  • Part of social networking team monitoring sites, brand voice, and perception
  • Brand building, community building with partners within or program departments
  • Gather, maintain and communicate monthly digital marketing information
  • Gather, maintain, and communicate weekly and monthly social and content marketing calendar and activities


  • 3-5 Years of experience with general understanding of University and customer targets
  • Diploma in Communications, Marketing or Related Field
  • IABC or CAAP accreditation is considered an asset
  • Photography, Design or Videography skills considered an asset
  • Strong skills in Google Adwords, Google Analytics, Hootsuite, social networking and advertising on various social platforms, Photoshop, InDesign
  • Experience developing content strategy and maintaining editorial content calendar
  • Excited about social media and how social media relates to marketing and the overall faculty strategy

$1,819.17 semi-monthly

Mount Royal University

Department of Human Resources

e: [email protected]

Submit a separate covering letter and resume for each position you are applying for, quoting appropriate competition number to the address noted above.

We thank all applicants for their interest. Only applicants selected for an interview will be contacted.

If applying by email, please send your resume as an attachment, in either .doc, .docx or .pdf formats only

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority. Mount Royal University hires on the basis of merit and is strongly committed to fostering diversity as a source of excellence, intellectual and cultural enrichment, and social strength. We welcome applications from those who would contribute to the further diversification of our staff, faculty and their scholarship including but not limited to Aboriginal people, persons with disabilities and persons of any sexual orientation or gender identity, ethnic, national or socio-economic background, religion or age.

or proceed with Standard Application Form.

Employment Type: Full Time
Location: Calgary, AB, CA
Posted on: 2015-07-30
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