lululemon athletica Public Relations Specialist (6-month contract) Full Time in Vancouver, BC

lululemon athletica

Branch Vancouver BC CA

Public Relations Specialist (6-month contract)
Vancouver, BC

Act as the liaison with our photographer for PR assets, including scheduling of shoots, pickups and drop-offs….

lululemon athletica

Founded in 1998 in beautiful Vancouver, BC lululemon athletica creates components for people to help live long, healthy and fun lives.

public relations

We’re the story-doers and relationship managers. We keep our amazing family and extended family around the world informed and engaged through cool, innovative, two-way communications. We make sure the public knows what we’re up to by creating authentic relationships with all sorts of media and influencers. We lead the charge on the “who, what, when, where and why” for how lululemon athletica shows up and how we are talking to media who count on us for product education, a connection to yoga and fitness, and to be engaged with inspiring local stories that shape our global brand. Whether introducing lululemon to new and emerging markets, or building on firmly established relationships, we educate and are the connection to story-doers that generate conversation. No matter where in the world, media see us as the best source of information on yoga, lifestyle and technical apparel for sport as we continue to differentiate ourselves globally as a premium athletic retailer.

Reporting to the Global Public Relations Manager, the Public Relations Coordinator is responsible for the coordination and management of all product and consumer PR assets. You are the go-to for samples, managing pulls for global media. You manage media mentions and work closely with our Public Relations Specialists to ensure our cross-functional partners are kept in the know.
a day in the life of a Public Relations Coordinator:

product and press samples:

  • Manage sample inventory process post order
  • Develop a considered press sample inventory organization by season, you’re the go-to for comings and going for samples
  • Coordinate and manage shipping/receiving and documentation of samples
  • Responsible for sample pulls
  • Work closely with agency partners and international teams to ensure they have the most up-to-date information and assets
  • Assist in mail-outs

photography assets:

  • Act as the liaison with our photographer for PR assets, including scheduling of shoots, pickups and drop-offs
  • media inbox:
  • Manage the media inbox and ensure that each email is addresses and/or distributed to the appropriate contact

media tracking and reporting:

  • Monitor monthly coverage and document it (scanning tear sheets, sorting and cataloguing magazines)
  • Maintain subscription files
  • Create daily and monthly internal reports for distribution
  • Update media database, keeping it current and relevant
  • Track media sends and compile reports


  • Support in budget approval process and coding
  • Event support, i.e. hotel and travel booking support
  • General team support as needed
  • Develop strong internal relationships—you’re the eyes and ears on the ground for the PR team

our “must haves”

  • Top-notch organizational skills—you’re not afraid to get your hands dirty
  • You’re tech savvy, Photoshop and InDesign skills considered a major asset
  • 1-3 years of dynamic experience in the public relations field
  • Even though you won’t be the primary contact for media, you know what it means to build authentic and meaningful relationships with media influencers
  • You are a strong writer
  • You’re in the know with who the top media and digital influencers are
  • You have a passion, knowledge and involvement in yoga, running and/or fitness community
  • You have an insatiable appetite for learning and personal development
  • Proven work ethic with utmost integrity
  • Strong organizational skills
  • Attention to detail
  • Desire to excel and succeed
  • Actively live and breathe the lululemon culture and lifestyle
  • Self-motivated, with a desire for constant self improvement (goal – oriented)
  • Entrepreneurial spirit and an egoless nature
  • Passionate, empathetic, approachable
  • Outgoing, energetic, upbeat and fun

Job : Brand Experience
Organization : Store Support Center
Schedule : : Full-time

Unposting Date : Ongoing

or proceed with Standard Application Form.

Employment Type: Full Time
Location: Vancouver, BC, CA
Posted on: 2015-07-10
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