Indochino Digital Marketing Analyst Full Time in Vancouver, BC


Branch Vancouver BC CA

Digital Marketing Analyst
Vancouver, BC

Conduct conversion optimization studies, with the aim of improving efficiency in digital marketing strategies and increasing ROI (the data comes from a variety…

Currently, Indochino is looking for a Digital Marketing Analyst to join our Marketing team! As our Digital Marketing Analyst, you will be responsible for implementing, measuring, and reporting on multiple sources of information to build a unified view of our customer journey across multiple touch-points of digital engagement. Specifically, you will own the following:
Responsible for the collection, tracking, analysis, reporting, and communication of data related to the performance of Indochino.com and all performance media, driving cross device traffic to our website, campaign landing pages, and Showroom landing page
Work with key stakeholders within the eCommerce and digital marketing teams to understand the broad and specific goals of initiatives
Design, implement, and maintain global standards of data collection and reporting across various systems to support KPIs for these initiatives
Own and maintain data integrity
Produce meaningful marketing KPI dashboards and delivering monthly, cross-channel performance reports with actionable insight
Build and deliver recurring reports for the analysis of KPI variances
Execute customer journey reporting including Life Time Value and other long-term trends in shopping behaviour of customers acquired through various marketing touch points
Monitor and provide insights into content marketing effectiveness including KPIS such as reach, engagement, and conversion
Apply quantitative analysis and statistical modeling expertise in mining massive amounts of data and extract actionable insights
Conduct conversion optimization studies, with the aim of improving efficiency in digital marketing strategies and increasing ROI (the data comes from a variety of sources including sales, paid media, search, social, web, registration, product, community, support, and more)
Present valuable actionable recommendations based on the basis of findings that drive tangible business impact

Simply, you love data. But more over, you love to transform data into useful information to support any business decision-making. You are a hands on person, love to problem solve, and are methodical in your approach. Above all, you have a wicked sense of humor and it is just a blast to have you on the team! In addition, you also come with the following:
Minimum 5 years experience in a similar role
Expert in analyzing trends using quantitative techniques and converting findings into actionable recommendations for marketing or ecommerce teams
Expert with web analytics data and tools, such as: Google Analytics, Convertro and Mixpanel
Experience in extracting data from huge data sets using SQL
Experience applying statistical techniques for data mining and forecasting purposes.
Sense of urgency and passion
Out-of-the-box thinker and problem solver with a resourcefulness and can-do attitude
Passion for driving results, and proven results-orientation
Strong organizational skills and attention to detail, with a demonstrated ability to work independently, lead multiple projects, prioritize, and manage a high-volume of tasks, deadlines, requirements, and decisions
Ability to develop and execute multiple priorities and approaches to meet objectives
An entrepreneurial mindset and a roll-up-the-sleeves work ethic – must be comfortable with ambiguity and rapid rates of change
Bachelor’s degree, preferably in Business, Marketing, Statistics or related subjects

Of course you will get great compensation, but there are a few things that set us apart.
Your co-workers will be outstanding. The people here are really terrific. We’re continually learning from each other.
We truly collaborate. You will work and partner with a variety of different teams from merchandising, technology, operations and anything in between.
We’re shaking things up in the apparel world. If you have ambition and a strong point of view (with the skills to back it up) you’ll have a good time at Indochino.
If this sounds like something you’d love to do, and you know you’re the person for us, visit our careers page , tell us a bit about yourself, we’d love to hear from you!

Indochino believes in cultivating simplicity. We do this by applying elegant solutions to complex problems and creating beautifully designed products of unparalleled quality and value. We’re changing the way people consume, and we also make great menswear. Great ideas come from anywhere and transcend position and title. That’s why we hire great people and give them the space to do great work. At Indochino, you’ll work on creative and innovative solutions to some of the most unique and challenging problems in the industry.

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Employment Type: Full Time
Location: Vancouver, BC, CA
Posted on: 2015-08-01
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