IAPAM (Intl Assoc of Physicians is Aesthetic Medicine) Marketing Manager Full Time in Calgary, AB

IAPAM (Intl Assoc of Physicians is Aesthetic Medicine)

Branch Calgary AB CA

Marketing Manager
Calgary, AB

Creating advertising (print and digital) from beginning to end. As well as PPC advertising, including:….

Job Summary

Since 2006, the International Association for Physicians in Aesthetic Medicine (IAPAM) has been fulfilling our purpose of “helping practices succeed.” We’ve accomplished this by providing hands-on aesthetic medicine and medically supervised weight loss training programs to over 5,000 physicians from around the world. We are an entrepreneurial organization, which embraces leading technology and exceptional customer service to achieve our mission: “to help 100 medical practices reach $1,000,000 in annual revenues within 3 years.”

We are looking for a results-oriented, highly creative marketing guru with an entrepreneurial mindset who will create and “own” our marketing strategy. You will build the marketing department from the ground up. This role will work at both the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing PPC, blogs, social standing, print ads, improving our website, SEO and landing page experience, analyzing traffic data).

If you don’t like commuting downtown, then this job is for you, since it’s primarily home-based!

You must be a team player who is 100% aligned with the IAPAM’s 4 Core Values :

  • Integrity
  • Growth
  • Service
  • Accountability

Daily Deeds:

  • Establish a clear marketing strategy to extend our reach and crush our goals.
  • Use your creativity in generating attention-getting headlines, copy, calls to action. You need to be the “idea” person.
  • Create, execute and monitor effective marketing campaigns to help both the IAPAM and its members.
  • Create lead-generation marketing content and processes, including: email (e-newsletter), and marketing automation campaigns with Infusionsoft.
  • Analyze and report on digital marketing assets and social media performance to identify opportunities, track competitor performance, and ensure KPI’s are achieved (SEO keyword and Social standings).
  • Edit and update multiple WordPress websites, be familiar with WP Themes and plugins.
  • Manage external contractors (graphic designer, web developer, content writers, video production)
  • Liaise with our PPC agency to ensure our paid advertising campaigns are effective and producing leads.

You Should Have:

  • 3+ years’ experience in marketing with a focus on digital, with a post-secondary education.
  • Experience managing end-to-end marketing from analysis and planning through execution of successful marketing programs.
  • Expert knowledge of SEO, Google Analytics, Google Webmaster Tools; as well as PPC advertising, including: Google Adwords, BING Ads and Facebook Ads.
  • Proficient in Adobe Creative Suite and WordPress.
  • Experience managing contractors, and building a team. * Solid creative, writing & interpersonal skills; aptitude for numbers.

Ideally, you will have knowledge of…

  • Marketing automation software (i.e. Infusionsoft, Salesforce).
  • Experience with SEO and website optimization tools like SEMRush.
  • Email marketing software(i.e. Constant Contact, MailChimp)
  • Social Media posting software (i.e. HootSuite, Buffer, Recurpost)
  • Graphic design, picture and video editing
  • Creating advertising (print and digital) from beginning to end.

How to Apply

The first test is to see if you can follow detailed directions. We DO NOT accept email submissions or submissions on this website, you must visit the Careers section on our website and complete the online application process: https://iapam.com/careers-marketing-manager

For more information visit: http://iapam.com/careers

Job Type: Full-time

Required education:

  • Bachelor’s

Required experience:

  • Marketing: 4 years

or proceed with Standard Application Form.

Employment Type: Full Time
Location: Calgary, AB, CA
Posted on: 2018-01-10
Posted by: