Encircled Inc. Social Media & PR Assistant Part Time in Toronto, ON

Encircled Inc.

Branch Toronto ON CA

Social Media & PR Assistant
Toronto, ON

Work with the Content Marketing Coordinator to coordinate photoshoots for press including pack shots and lifestyle photography….

PART-TIME, 2-3 days a week

The Opportunity
To be part of something amazing. An eco-fashion brand who is trying to change the way women travel live by designing versatile clothing that helps women travel lighter and do more with less.
Working alongside the Founder/CEO, you will have the opportunity to learn from someone with 12+ years experience in strategy consulting, fashion + retail how to run a fashion brand. Our brand is primarily sold online through a platform called Shopify. We also periodically do in-person shows + have a small but growing wholesale business.

The details of this role will vary on a daily basis but include primarily

  • Pitching, following up and securing long and short-lead media placement on TV, in magazines, blogs, radio, podcasts for Encircled’s products, founder and brand
  • Write and edit media materials, such as press releases, newsletters, reports, and multimedia presentations
  • Pitching, following up and securing brand ambassadors, affiliates and blogger promotions that support our brand and design schedule
  • Collaboratively with the CEO, develop the Facebook strategy
  • Moderates the Facebook group for Encircled including developing the content strategy, and growing the group member base
  • Coordinate the posting of curated, and created content on our Encircled Facebook page
  • Moderate the Facebook comments, and oversee the Facebook analytics and insights
  • Create Facebook Advertising campaigns in alignment with our content and promotional calendar
  • Work with the Content Marketing Coordinator to coordinate photoshoots for press including pack shots and lifestyle photography
  • Work with the Customer Experience Coordinator to drive the affiliate program strategy
  • Maintain the press kit, and press pages on our website
  • Monitoring brand compliance and development of a brand guide
  • Periodic customer service, fulfilment and pop-up shop assistance, as needed.


  • Be in university/college or completed post-secondary education
  • Previous experience in social media (professionally, or personally), and/or pitching media/press/influencers
  • Previous Facebook advertising experience a plus
  • Have a positive, can-do attitude — up for any task and ready to roll up your sleeves, dive in and learn (this is a startup afterall!)
  • Be aligned with our values of ethically-made apparel and doing more with less
  • Takes initiative + leadership potential
  • A sense of independence and strong work ethic. The founder travels and is not always in the office.
  • A passion and love of travel is a plus {we do make travel apparel!}


  • Experience on various social media platforms, preferably for business or personal
  • Excellent writing skills
  • Experience managing an eCommerce store or working in an eCommerce/startup environment
  • Experience using tools such as Google Drive, Asana, Slack, HelpScout, Shopify
  • Experience working in fashion or retail, specifically in a marketing role
  • Video editing experience or interest a plus


  • Pay is Minimum Wage/hour, paid bi-weekly.
  • Mac-friendly environment
  • 2-3 days per week, 9-5, with opportunity for full-time salaried role within the year
  • Flexible work week (Monday to Friday, choose the days)
  • Opportunity to buy our clothing at cost, and huge friends and family discount
  • Cool upstart brand to add to your resume
  • Flexible work hours
  • Opportunity to truly ‘own’ projects from beginning to end
  • Casual dress code
  • Fun open concept working environment in the vibrant Junction area of Toronto

Job Type: Part-time

Required education:

  • Diploma/Certificate

Required experience:

  • Media Relations: 1 year
  • Event Coordination: 1 year
  • Social Media Management: 1 year
  • Social Media Marketing: 1 year
  • Public Relations: 1 year

or proceed with Standard Application Form.

Employment Type: Part Time
Location: Toronto, ON, CA
Posted on: 2016-09-21
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