Dufresne Digital Marketing Specialist Full Time in Winnipeg, MB


Branch Winnipeg MB CA

Digital Marketing Specialist
Winnipeg, MB

Experience with Flash and Adobe Creative Suite (InDesign, Photoshop, Illustrator, Dreamweaver) is an asset. Digital Marketing Specialist Career Opportunity….

Digital Marketing Specialist Career Opportunity

The Dufresne Group is currently seeking a Digital Marketing Specialist for our Marketing Team within our Home Office located at 116 Nature Park Way in Winnipeg, MB .

As a Digital Marketing Specialist you will be responsible for developing and executing all aspects of the company’s ecommerce and digital marketing strategy.

The Dufresne Group is committed to investing in our team members; we offer:

  • Market competitive wages;
  • Comprehensive benefits plan and excellent employee discounts;
  • Employer Sponsored Retirement Savings Plan;
  • Career growth and continuous development;
  • Respectful and family-oriented working environment with strong company values.

As a Digital Marketing Specialist you will:

  • Oversee content for the company ecommerce websites & digital advertising channels (requires working with content management software)
  • Monitor and optimize strategies to drive online traffic to the company ecommerce websites including paid search, Social Media advertising, SEO and PPC
  • Provide effective verbal and written communication with the ability to craft original, powerful and SEO-optimized copy for digital channels
  • Monitor, execute and report on testing initiatives though email and social media campaigns
  • Lead/oversee digital marketing campaigns and social media strategy & execution for multiple brands
  • Regularly review design, content and metrics to optimize E-Commerce conversion
  • Oversee the Digital Marketing project portfolio, developing program and project plans for initiatives to ensure successful completion and delivery
  • Manage the digital advertising budget and provide updates to key stakeholders
  • Liaise with IT and external vendors to review project requirements, identify resources and timelines and ensure successful execution of digital/Ecommerce projects as required
  • Track and report on ecommerce website metrics, Google analytics and analyze ROI for all digital advertising channels and make appropriate adjustments
  • Work collaboratively with internal business units and 3rd party suppliers with the ability to build strong internal relationships to ensure a consistent brand strategy

As a successful candidate you will have the following:

  • Bachelor degree in Marketing with 3- 5 years’ experience in a similar digital role; previous E-Commerce and Internet marketing experience is an asset
  • Excellent communication and presentation skills required
  • Advanced knowledge of HTML and experience with Kentico Web Content Management System, Adobe Scene7 and/or Exact Target/Salesforce Marketing Cloud would be an asset
  • Prior experience managing SEO tools including managing PPC, SEO, SEM campaigns, and/or Search Console/Webmaster Tools and Google AdWords Certification would be an asset
  • Experience with Flash and Adobe Creative Suite (InDesign, Photoshop, Illustrator, Dreamweaver) is an asset
  • Experience with Facebook / Twitter ads with strong ability to analyze data
  • Proficient in MS Office programs (Outlook, Word, Excel, PowerPoint)
  • Displays professionalism, strong work ethic, flexibility and ability to manage multiple projects in a fast-paces, deadline-driven environment
  • Occasional weekends and/or travel may be required

or proceed with Standard Application Form.

Employment Type: Full Time
Location: Winnipeg, MB, CA
Posted on: 2015-09-23
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