Overview

Crown Auto Group Senior Marketing Director Full Time in Winnipeg, MB

Crown Auto Group

Branch Winnipeg MB CA

Position:
Senior Marketing Director
Location:
Winnipeg, MB

Experience in the automotive industry is considered an asset. Plan, develop, execute and adjust strategic marketing plans….

Crown Auto Group , one of Canada’s Best Managed Companies, is a family owned organization that believes in strong quality, integrity, teamwork, and results with a great opportunity for a Senior Marketing Manager.

The Senior Marketing Director will drive day-to-day marketing efforts for the Crown Auto Group with a strong focus on digital marketing in order to grow our brand. The Senior Marketing Director will oversee the Marketing team and work directly with all businesses on all aspects of traditional and digital marketing initiatives from inception through delivery and post campaign analysis. The successful candidate will be responsible for providing marketing services (brand awareness, tactical, and promotional) which include traditional, on-line media and social media initiatives such as:

Marketing and Digital Strategy

Website development

Email and database marketing

SEM (Google Adwords/SEA)

Social Media

Mobile applications

Creative design (such as website development, mobile applications, creative design, e-mail marketing).

If you live and breathe marketing and like working in a fast paced environment with a diverse marketing mix, then we are looking to add you to the team!

Responsibilities:
Plan, develop, execute and adjust strategic marketing plans. Mediums should include, but are not limited to traditional media, social media, website development, email/campaign marketing, search and online advertising, display, email and search engine optimization.

Integrate digital marketing best practice, promotional marketing and CRM to ensure a consistent experience and highly effective online/offline campaigns.

Oversee and provide leadership to the marketing team in planning and executing all traditional media, web, search engine operations (SEO) / search engine management (SEM), marketing database, email, social media and display advertising campaigns.

Continually research new developments in the digital industry. Identify trends that optimize spend and performance.

Assess all campaign against goals (ROI and KPIs).

Design, build and maintain our social media presence.

Direct the collection, mining and analysis of digital data to support sound business decisions. Evaluate end-to-end customer experience across multiple channels and consumer touch points.

Evaluate customer research, market conditions and competitor data on a monthly basis.

Collaborate with all marketing vendors, dealer partners and OEM manufacturers in the provision of marketing services.

Manage multiple marketing budgets in the six figures.

Senior Marketing Director Skills and Qualifications:
6+ years of marketing and project management experience, with a strong background in digital marketing.

BComm or college degree in Marketing or related field is strongly preferred but not required.

Demonstrable experience leading and managing traditional, SEO/SEM, marketing database, email, display advertising and social media campaigns. Familiarity with digital marketing best practices.

Experience with executing and optimizing PPC advertising (Google AdWords, Google Display Network, Retargeting, and Bing Ads).

Experience with social media advertising (Facebook ads, and Twitter Promoted Posts).

SEO skills and experience.

Experience with website analytics, Google Analytics, and other reporting statistics.

HTML, CSS and WordPress skills and experience is an asset.

Adobe Photoshop, Dreamweaver, Illustrator, and InDesign skills are an asset.

Experience managing marketing budgets in the 5-6 figures.

Very familiar with Microsoft Office Suite.

Experience in the automotive industry is considered an asset.

You will also need the following equally important qualities:
Leadership and management experience to coordinate resources across a variety of marketing disciplines.

Strategic minded but execution driven with a track record of executing projects on time and on budget in a fast paced environment.

Face challenges with a can-do attitude.

Have pride in your work and attention to detail.

Be self-motivated with strong sense of initiative.

Well-honed organizational skills with an ability to accurately maintain multiple accounts on a daily basis.

Strong analytical skills and data-driven.

Strong attention to detail.

Excellent verbal and written communication skills with an ability to articulate marketing analysis to management.

Be up-to-date with latest trends and best practices in marketing, especially digital marketing.

Able to multi-task at a high level and balance multiple projects simultaneously under strict deadlines.

If you feel, or know someone who is qualified, please apply with a cover letter and resume. We thank all those that apply, however only those who meet our requirements will be contacted.

or proceed with Standard Application Form.

Employment Type: Full Time
Location: Winnipeg, MB, CA
Posted on: 2016-10-30
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