Overview

Courier City Marketing Manager Part Time in Toronto, ON

Courier City

Branch Toronto ON CA

Position:
Marketing Manager
Location:
Toronto, ON

*Job Description* We are looking for an amazing, data-driven marketer to own the majority of the marketing funnel for our company. You will be in charge of

Job Description

We are looking for an amazing, data-driven marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers.

Responsibilities:

  • Build and manage a rich content/editorial calendar that attracts a qualified audience to our website and social channels
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Establish closed-loop analytics to understand how our marketing activity turns into customers, and continually refine our process to convert customers.
  • Build and manage the company’s social media profiles and presence, including Facebook, Twitter, Instagram, and additional channels that may be deemed relevant.
  • Create shareable content appropriate for specific networks to spread both our brand and our content.
  • Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
  • Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
  • Drive consistent, relevant traffic and leads from our social network presence.
  • Explore new ways to engage and identify new social networks to reach our targets
  • Manage the strategy and setup of all paid campaigns.
  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
  • Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
  • Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

Personal Attributes:

  • Critical & creative thinker
  • Comfortable with change….we are a STARTUP and things change almost everyday
  • Moving fast isn’t a problem (we move fast and break things….but then we fix ‘em)
  • You hold yourself accountable to achieving results, sharing feedback, and helping move things forward
  • No ego, self-starter, and a team player
  • Have a desire to create change, share your voice, and help gets things done

Requirements:

  • BA/BS degree or equivalent work experience.
  • Experience in marketing a MUST.
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
  • Active and well-rounded personal presence in social media, with a command of each network and their best practices.
  • Proficiency in marketing tools like Adwords, Facebook Ad Manager and in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
  • Knowledge of other tools like Google Analytics, Google Tag Manager, Adroll, Sprout, Instagram, Facebook, Twitter etc
  • Bonus skills: HTML/CSS, Adobe Creative Suite.

Job Type: Part-time

Required education:

  • Bachelor’s

Required experience:

  • Marketing: 5 years
  • Marketing Strategy: 2 years
  • Social Media Marketing: 3 years

or proceed with Standard Application Form.

Employment Type: Part Time
Location: Toronto, ON, CA
Posted on: 2017-04-01
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