Constellation Brands Manager, Communications and Brand PR Full Time in Mississauga, ON

Constellation Brands

Branch Mississauga ON CA

Manager, Communications and Brand PR
Mississauga, ON

Comprehensive Brand PR programs that increase. To the Director, Communications & Brand PR. The Manager, Communications & Brand PR will be….

Job Description:
The Manager, Communications & Brand PR will be
responsible for developing and executing strategic
communication programs that enhance the company’s
reputation with internal / external stakeholders and
drive core brand awareness while delivering to the
company’s business objectives. This role will manage the
Brand PR program for Constellation Brands in Canada and
will also assist in the development of content for
communications to various external and internal
audiences. This role is based at Constellation Brands’
Canada headquarters in Mississauga and reports directly
to the Director, Communications & Brand PR.

Brand PR
The Manager, Communications & Brand PR will manage the
Brand PR program for Constellation Brands portfolio

across Canada. Specific responsibilities include:
Working with internal Brand Marketing teammates and
external PR agencies to develop and execute
comprehensive Brand PR programs that increase
consumer awareness, stimulate product trials, and
drive revenue growth products in the company’s wine
portfolio, as well as new product introductions.
Managing a suite of PR agencies that assist in
building / executing Brand PR programs and
delivering results on time and on budget that help
drive the company’s success.
Engaging in effective media relations by building
relationships with key wine, food and lifestyle
media outlets / reporters; identifying opportunities
to garner positive media coverage and working with
PR agencies to plan, pitch and target media outlets
/ reporters; preparing company spokespeople for
media interviews; representing company at select
media events; and developing press releases, talking
points and media lists as needed.
Establishing a process to effectively measure and
communicate the impact of Brand PR activities on
company results to internal business partners and
senior leadership.
Ensuring message consistency and alignment with
Constellation’s overall communications program and
strategic direction.
Cultivating strong working relationships with
internal business partners across the company, as
well as Corporate Communications teammates based in
Rochester, NY (Corporate Headquarters) and San
Francisco, CA (Wine & Spirits Division
Internal Communications
The Manager, Communications will also be responsible for
developing content for the company’s internal
communication channels that educate employees about
actions the company is taking to increase consumer
awareness, stimulate product trials, and drive revenue
growth for the company’s portfolio of products, as well
as how these actions align with the company’s business

strategy. Specific responsibilities include:
Working collaboratively with Corporate
Communications teammates in Rochester, NY to develop
content (e.g. articles, videos) for use on the
company’s Intranet site and internal newsletters and
other communication vehicles that highlight the
company’s Brand PR and Marketing efforts and build
internal awareness / excitement for the company’s
Working collaboratively with Corporate Communication
teammates in San Francisco, CA; and Rochester, NY to
develop content (e.g. articles, videos,
presentations) for major company initiatives /
milestones as needed.

Ability to think strategically and develop
measurable plans that support the company’s business
Ability to effectively manage PR agencies in the
building and execution of strategic PR programs that
deliver results on time and on budget and help drive
the company’s success
Proven desire and ability to think creatively in
driving Public Relations efforts
Ability to act as a team player by building strong
working relationships built on trust with internal
business partners and Corporate Communications
teammates in San Francisco, CA and Rochester, NY
A self-starter with strong leadership skills,
executive presence, and ability to influence without
Ability to interact effectively with leaders at all
levels of the organization and serve as a brand
ambassador for both the communications team and the
Superior writing, editing, oral and interpersonal
communication skills
High degree of business and financial acumen
Positive, optimistic attitude, even in the face of
Operate with the highest level of ethics and
Ability to appropriately handle confidential /
proprietary information
Ability to prioritize, juggle multiple priorities,
and meet deadlines while delivering high quality
Results-oriented, with the ability to deliver
results that impact business performance
Superior organizational, planning, project and time
management skills
Ability to work effectively in a fast-paced
environment and manage change

Job Requirements:
BS/BA degree in communications, public relations or
Master’s degree in communications, public relations
a plus
French language capabilities -preferred
Five to seven years of experience in public
relations function
Alcohol / Wine / CPG industry experience a plus
Proven project management experience
Proven experience managing / maximizing
effectiveness of external agencies

or proceed with Standard Application Form.

Employment Type: Full Time
Location: Mississauga, ON, CA
Posted on: 2015-07-31
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