City of Edmonton Senior Strategic Marketing Officer Full Time in Edmonton, AB

City of Edmonton

Branch Edmonton AB CA

Senior Strategic Marketing Officer
Edmonton, AB

Overseeing transit center and LRT station signage, clock towers, vehicle fleet design and product design. Management and Graphic Design, ETS Customer Service…

Job Number



Reporting to the Director of Customer Experience and Innovation, the Senior Strategic Marketing Officer is
responsible for leading the ETS Customer Experience Group, which includes four critical
teams (4 direct reports and an additional 25 indirectly) related to Customer Engagement and Retention, Brand
Management and Graphic Design, ETS Customer Service Center at City Hall, and the Customer Information Team responsible for multiple information channels to deliver current information including real-time status. Join our team today and make an impact in the work that you do!

The successful candidate will:
Manage 4 teams of approximately 30 personnel in total

Set team performance objectives and oversee tactical development and marketing strategy to meet overall department objectives

Define marketing strategy, guidelines, and City policies in terms of service awareness, customer retention and branding

Perform strategic planning with customer facing staff, supervisors and leaders across the branch

Define and oversee the implementation of the branch’s communication channel strategy

Identify how to effectively reach market segments in ways that are efficient, effective, and timely

Collaborate the research resources in order to define market research objectives, scope, methodologies and areas of analysis on key projects

Directly managing staff responsible for customer information services across self-serve on-line, as well as telephone, print, and in person channels, the ETS customer Service Center at City Hall,and community relations programming

Overseeing transit center and LRT station signage, clock towers, vehicle fleet design and product design



Bachelors of Commerce in Marketing, Public Administration or Management; a Masters of Business, or Public Administration is preferred

10 years of total marketing experience

4 years of experience managing a marketing function or department

Experience with strategic planning, brand management, channel marketing and loyalty marketing

Experience with cost-effective allocation of funds across various teams and projects

Ability to resolve problems relating to customer attrition and fare product sales targets

Proficiency with Microsoft Office and Google Applications including Gmail, Google Docs, Google Sheets and Google Slides

Hours of Work:
hours per week, Monday – Friday.

ML2 $82,535 –
$117,905 (Annually)

Recruitment Consultant:

Classification Title


Senior Strategic Marketing Officer

Posting Date


Jul 30, 2015

Closing Date


Aug 13, 2015, 10:59:00 PM

Number of Openings (up to)










Customer Experience & Innovation (Transportation Services)

Work Location(s)


Scotia Place, 7th Floor, 10060 Jasper Ave

T5J 3R8

or proceed with Standard Application Form.

Employment Type: Full Time
Location: Edmonton, AB, CA
Posted on: 2015-07-31
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