Canadian Tire: Corporate Associate Vice President, Content Marketing Full Time in Calgary, AB

Canadian Tire: Corporate

Branch Calgary AB CA

Associate Vice President, Content Marketing
Calgary, AB

Primary focus is the development and execution of the content marketing. Develop and execute content marketing….

Associate Vice President, Content Marketing – C04IQY Position Summary A results driven, proven customer centric leader who can champion the development and execution of a comprehensive content plan to grow and maximize the business impact. The primary focus is the development and execution of the content marketing strategy including traditional, mobile, social media, and other emerging technologies. This leader will be an integral member of the Mark’s Marketing senior management team, reporting to the Vice President, Marketing.

Key Accountabilities · Develop and own all of the visual touch points, both digital and traditional, for the Mark’s brand
· Develop and execute content marketing strategies to support the overall Mark’s strategy
· Work collaboratively with the operations, e-commerce, marketing strategy and merchandising teams to execute against project and marketing plans
· Lead the team to develop engaging content focused on storytelling and innovation in our product that drive growth in sales
· Partner with external agencies to bring activations to life, validating research and tracking results
· Own the relationship with external creative and media buying agencies
· Develop, manage and execute the digital and traditional content plans including the ongoing evolution of features and benefits to maintain and grow customer engagement
· Act as a brand leader to produce content for videos, photography, photoshoots and brand books
· Develop and own the content maps annually and seasonally
· Provide leadership and overall direction by leading and fostering a high performance team environment and determining appropriate resourcing to achieve strategy

    Qualifications: · A preferred minimum of 10 years’ experience in either a Creative Agency, Retail, Ecommerce and Digital Marketing business for a global retailer, with a Bachelor degree in business, marketing or related field
    · Demonstrated ability to lead content strategy across all customer touchpoints
    · Executive leadership role for at least 3 years in a retail company and/or creative agency where Digital Marketing is a key component of its growth strategy
    · A strong blend of creative agency experience and retail experience preferred
    · Strong understanding of media activations for both traditional and digital such as media buying and placement
    · Broad-based experience in multiple facets of an online business, including strategy, operations, merchandise, and marketing
    · Strong mobile experience and ability to use analytics to drive business growth
    · Strong bias for action/results orientation
    · Superb collaboration, joint problem solving, project management and influencing skills
    · Strong track record of driving results and performance
    · Proven ability to develop, manage and motivate a top calibre team
    Mark’s is an equal opportunity employer. We are committed to inclusive, barrier-free recruitment and selection processes and work environments. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.

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    Employment Type: Full Time
    Location: Calgary, AB, CA
    Posted on: 2016-09-20
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