OverviewCadcan Marketing & Sales Inc. Senior Director of Marketing Full Time in Calgary, AB
Cadcan Marketing & Sales Inc.
Branch Calgary AB CA
Senior Director of Marketing
POS, mass media, digital, social media, experiential, PR, and. Marketing, social media, consumer promotions, POS, PR, and trade marketing….
You are a keen brand marketer with a laser sharp focus on the consumer and a love to build something awesome with a meaningful consumer impact from the ground up. You are digitally native, know how to seamlessly reach people, and can solve their problems when and where the consumers are thinking about snacking. You have solid brand management experience and a proven track record. You’re ready to run with a new adventure that will continue to showcase your skills, passion, and the consumer marketing craft that you have honed.
We are the energetic makers of Cheecha Puffs, Cadcan Marketing and Sales Inc, in the rapidly growing and innovation hungry better-for-you snack category. Located in Calgary and only and hours drive to the majestic Rocky Mountains. This successful Canadian company is expanding from it’s local entrepreneurial roots to become a powerful North American company helping savvy snackers with great tasting better-for-you snacking solutions.
The Senior Director of Marketing is a newly created role that will join an expanding senior management team as the key player facing the consumer and driving innovation.
This important role reports directly to the CEO and will lead the company’s full cycle marketing activities, including: research, targeting, market analysis and strategy, innovation, brand development and positioning, packaging design, consumer communication, digital and social marketing, channel marketing, and public relations.
Insights, Market Analysis, and Strategy
Lead consumer and market research needs, consumer insights, trade insights, and category development. Understand and curate consumer trends, flavour trends, and snacking trends to inform the innovation pipeline and communications.
Collaborate with senior leadership team members in building and driving the innovation and renovation product pipelines. Lead consumer facing research and validation to support leading-edge innovation. Build brand communication plans around new the product pipeline and strategic launches.
Own brand development initiatives from the ground up: research, segmentation, targeting, positioning, naming, design, production, activation, maintenance, and management. Collaborate with world-class creative agencies in pulling all the important brand pieces together to be understood and meaningful to our consumers. Build and maintain brand standards and associated brand assets. Establish key brand success measurements and metrics.
Manage the full packaging design process from insights and a solid brand foundation, through design and research, to production and printing.
Effectively use a project management approach with careful monitoring and management of timelines, resources, and budgets.
Manage the strategic framework for all marketing communication initiatives and activities to ensure cohesion of the brand story telling and consumer relevance across all media and messaging.
Build and execute integrated marketing communication initiatives that may include: retail POS, mass media, digital, social media, experiential, PR, and sponsorships.
Maintain great relationships and clear briefings with leading creative agency partners to build powerful messages, tactics, and execution plans. Establish benchmarks and KPI’s for measuring marketing communication effectiveness and ensure optimal return on spend.
Ensure that communication initiatives help to build brand awareness, drive trial, and land converted loyal consumers.
Sales Team Relationship and Support
Deliver comprehensive suite of sales materials and retail activation materials in close collaboration with the sales team and our valued retail partners.
Collaboration with the sales team to secure feedback of marketing initiatives, retail success, and opportunities for refinement.
Marketing Team Leadership
Leadership and building of a marketing team in a highly collaborative and fast-paced environment. Willing to roll up you sleeves to personally manage projects in addition to managing overall team activities.
Brand building success with strong awareness, trial, and conversion.
Effective and cohesive consumer communication.
Marketing department budget and resource management.
Marketing team leadership.
Regulatory and legal compliance for brands, products, and communication.
Cross-functional collaboration across departments and outside stakeholders.
7-10+ years of consumer marketing experience with CPG/FMCG brands.
Brand management and brand building in emerging health & wellness brands.
Solid communication experience with: consumer insights, advertising, digital marketing, social media, consumer promotions, POS, PR, and trade marketing. Experience managing and briefing creative agencies.
Experience executing brand building and brand marketing campaigns across diverse media and channels.
Snack Food industry experience is highly desirable.
Experience in both corporate and entrepreneurial environments is a plus.
BA/BS/BComm required, MBA preferred.
Excellent written and oral communication and presentation skills.
Strong analytical problem solver. Ability to develop actionable insights.
Organization and project management skills.
Strong leadership, cross-functional, and interpersonal skills.
Tech and digitally savvy.
Working knowledge of syndicated, market, and shopper data sources such as: Nielsen, IRI, SPINS is a strong asset.
Self-driven to achieve goals.
Pronounced sense of urgency in driving work from inception through implementation.
Flexible and able to work at all levels from high level strategy to detail oriented execution.
WORKING FOR CADCAN
Great taste from the ground up… is what we stand for, what we are doing, and where we are going. We have savvy private equity backers with great energy, vision, and passion to help the company achieve our highest potential. While the company has been around for 15 years and has a solid foundation from our grass-roots as a local savvy entrepreneur, we are operating with the speed and agility of a high-tech startup. We are helping savvy snackers eat better and feel better, today and tomorrow, with great taste from the ground up.
Employment Type: Full Time
Location: Calgary, AB, CA
Posted on: 2016-10-31