BigRoad Marketing Specialist Contract in Waterloo, ON


Branch Waterloo ON CA

Marketing Specialist
Waterloo, ON

Friday social with Waterloo’s best selection of craft beer. We’re looking for a superstar *Marketing Specialist*….

Job Summary

Position Summary

We’re looking for a superstar Marketing Specialist to join the BigRoad marketing department. The Marketing Specialist will be responsible for owning our inbound marketing programs from start to finish. From developing great content focused on improving BigRoad’s brand awareness to driving SQLs with compelling email campaign and everything in between – we’re looking for a Jack or Jill of all trades! Our ideal candidate thrives in a fast-paced environment, enjoys working with a strong team, is adaptable and willing to learn, and knows how to hustle.


BigRoad has provided industry leading electronic logging and compliance solution to the North American transportation industry since 2011. In 2017, BigRoad was acquired by Toronto-based Fleet Complete® — a leading global provider of mission critical fleet, asset, and mobile workforce management solutions. For more than 15 years, Fleet Complete has helped business owners improve their bottom line with enhanced digital dispatching, automated fleet tracking and effective mobile resource management solutions. With Fleet Complete’s recent acquisition of BigRoad, together our trusted names have combined to continue to offer industry-leading software and hardware solutions to our customers. Together we continue to make significant impact in the safety, compliance and transportation industry.

Responsibilities and Duties

What You’ll Be Doing

  • Create annual content marketing strategy and editorial calendar to enable BigRoad to achieve projected growth in 2017/2018 and beyond
  • Develop content for digital marketing initiatives including blog posts and social media
  • Build and execute email marketing campaigns focused on lead generation
  • Collaborate with team to design and create content for marketing assets including eBooks, whitepapers, customer success stories, videos, etc.
  • Build and present webinars on industry topics
  • Write compelling webcopy to help optimize SEO strategies
  • Interface with customers to gather intelligence and feedback
  • Anything else that you’re interested in doing that’s marketing related

Qualifications and Skills


  • 4+ years of experience in a marketing role
  • College Diploma or University Degree in marketing, business administration, journalism, communications, or a related field
  • You’re an excellent (written and verbal) communicator who can take complex idea and simplify it
  • You get stuff done – you take pride in your work and achieving your personal best
  • You know how to manage your time, deadline, and set priorities
  • Collaborative to the core – you’re strong team player who is comfortable working with everyone from coordinators or C-level employees
  • Strong attention to detail and desire to create high quality communications and promotional materials
  • Experience using marketing automation, CRM, CMS, and other marketing technologies

Bonus Points If You:

  • Have experience using HubSpot and Salesforce
  • Have experience in the transportation industry (truck yeah!)
  • Have experience working at a SaaS organization
  • Send us a creative application for this role: video, blog post, get creative and stand out!


Why BigRoad is a Great Place to Work

  • Collaborative work environment
  • Opportunities to learn and grow your skills
  • Weekly company-wide catered lunches
  • Friday social with Waterloo’s best selection of craft beer
  • Rooftop patio with BBQs
  • Snacks, snacks, and more snacks
  • Ping pong table, video games, and NERF gun wars
  • Located in Waterloo near public transit, restaurants, and shopping

Job Types: Full-time, Contract

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Employment Type: Freelance
Location: Waterloo, ON, CA
Posted on: 2017-11-17
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