44 North Digital Marketing Content Writer Part Time in London, ON

44 North Digital Marketing

Branch London ON CA

Content Writer
London, ON

You will apply your knowledge of content-marketing strategies to ensure that the editorial content is set to produce measurable results in terms of driving…


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44 North Digital Marketing is a full service digital marketing agency specializing in lead generation, web design and email marketing automation. We help businesses generate leads, increase sales and transform customers into brand ambassadors.

Our Mission is to help businesses reduce customer acquisition cost and increase customer lifetime value through the application of targeted and optimized digital marketing strategies.

Position Overview:

44 North is looking to add a part time (contract, hourly) content writer to our team. This position will involve researching, and writing in-depth, long-form content like articles, blogs and web copy.

The ideal candidate will have a strong background in sales, marketing or business writing. In this role, you will produce a wide range of search engine optimized / conversion optimized copy that will be used online and in emails. You will apply your knowledge of content-marketing strategies to ensure that the editorial content is set to produce measurable results in terms of driving traffic and conversions.

What you will do:

  • Plan and write content for site pages, marketing materials, newsletters, blog articles and press releases;
  • Collaborate with management and other stakeholders to develop content that is on brand and consumer-centric, and supports strategic priorities
  • Deliver measurable results through the use of SEO principles, analytics, creative expertise and understanding of the digital environment
  • Write and edit long-form articles, news articles and product reviews to attract visitors and convert them into customers
  • Monitor and analyze competitor sites and bring recommendations for content production and tracking
  • Build and maintain Blogs
  • Write excellent, engaging articles and content for our audience.
  • Work with the larger marketing team to review content and supply text for needed assets across all of our channels (landing pages, email, scripts, and more).
  • Provide quality assurance on all deliverables.
  • Support and contribute to content updates and web projects.

Required Knowledge and Skills:

  • Understanding of best practices regarding SEO, landing pages, and landing-page conversion
  • Proven record and knowledge of online marketing/SEO trends and best practices
  • Digitally savvy with a passion for news, products and trends specifically as it pertains to content and copy for digital marketing
  • Ability to develop ideas and messages around business and marketing objectives and apply strategic thinking to creative problems
  • Ability to balance multiple priorities and meet deadlines
  • Strong verbal and written communication skills
  • Solid grasp of AP Stylebook guidelines in terms of grammar usage, spelling, punctuation, etc.
  • Attention to detail and ability to proof digital content * Ability to work unsupervised, as well as in cross-functional teams and remotely.
  • Customer-centric mindset

Education and Qualifications:

  • Bachelor’s degree in marketing, creative writing, journalism, communications (or similar) desired
  • Fluency in web analytics tools, social media marketing applications, and leading social media monitoring platforms
  • At least three years of experience in writing for a consumer-centric site or online media
  • Knowledge of HTML and SEO
  • Working knowledge of the WordPress Content Management System

More Info:

  • Downtown London Office
  • Competitive Pay
  • Opportunity for advancement within growing company with established client base

Job Type: Part-time

Required education:

  • Bachelor’s

Required experience:

  • Content Writing: 1 year
  • Writing: 1 year

or proceed with Standard Application Form.

Employment Type: Part Time
Location: London, ON, CA
Posted on: 2017-01-25
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